Our soul mission is to produce beautiful, sustainable and ethically made clothing. We create with a small-batch ethos, meaning we only produce a small number of peices, at a steady and sustainable rate.

We create our products using mainly natural fabrics and eco-friendly dyes. We design with love and patience, and longevity in mind so that you can cherish them for years to come.

We are the opposite of mass production, fast and on-demand fashion, long working hours. We respect and celebrate our workers, pay fair wages and hugely appreciate their incredible work and skillset.

We work with some of the best factories in Jaipur who are highly specialised in block printing, fabric manufacturing, colour dying and tailoring. Our two main contacts and business owners are women, which is a great achievement, supporting women in business, as this sector is often male-dominated.


Months in the making desiging our Sienna dress fabric



Our business partners, block printers, tailors, vendors, are really the core of our brand, bringing our designs to life.

We have friendly and respectful relationships with our suppliers and provide above-average wages. Our pieces are ethically made, and at a manageable and sustainable pace for our team. This is so central to our values, our brand and ethos.

Seeing the clothing being made from start to finish, changing hands from fabric preppers, to block printers, to tailors, to quality checkers (and it goes on), is as wonderful as it is rare.

How often do you see who has made your clothes?



All orders arrive in a beautiful recycled saree silk tote bag. These are made from waste fabrics that would otherwise be thrown away. Great for every day use and pretty!

We use environmentally friendly compostable mailing bags to ship orders, which feature an eco-friendly double glue line so you can either reuse them, allow them to decompose naturally or put them in your food waste bin.